Yes, but it's not a native integration. At Findmore Solutions, we have developed a custom integration utilising Opera and HubSpot APIs to synchronise guest and reservation information.
Hotel businesses often struggle with siloed data between their CRM and property management systems. This article explores how to integrate HubSpot with Opera PMS to eliminate manual data entry and enhance guest experiences, despite the absence of an off-the-shelf connector.
Opera Cloud Property Management System (PMS) is a leading software for hotel operations. It handles reservations, room availability, and guest services.
It's mission-critical for hoteliers. Having it in sync with HubSpot, which manages marketing and customer data, can significantly streamline operations.
Currently, HubSpot does not offer a native integration with Opera PMS. But it's possible to connect HubSpot with Opera through the custom integration we built at Findmore Solutions.
At Findmore Solutions, we developed a layer of microservices that can be deployed in a cloud provider like Microsoft Azure.
This enables all guest information and related reservations to sync with HubSpot in real-time.
We are also focused on developing extra resources for our hospitality customers. We're in the process of creating an integration supported by Oracle OHIP.
Benefits of Integrating HubSpot with Opera PMS
Integrating HubSpot with Opera PMS enables hotels to unify their guest data and automate workflows between marketing and operations.
- Automatic Data Sync: Guest profiles and reservation details from Opera Cloud can be automatically synced to HubSpot, eliminating the need for manual data entry and reducing errors.
- Personalised Marketing: Real-time PMS data (e.g., check-in dates, stay history) in HubSpot enables targeted email campaigns and upsells, enhancing the personalisation of guest communications.
- Unified Guest View: Sales, marketing, and front-desk teams all see a single, 360° view of each guest (combining CRM interactions with stay details), enabling more tailored services and responses.
- Operational Efficiency: Triggered workflows between HubSpot and the PMS (e.g. follow-up emails after checkout or notifying sales of VIP arrivals) streamline operations, leading to faster response times and higher guest satisfaction.
- Improved Analytics: Centralising data means hotels can run reports in HubSpot that correlate marketing efforts with booking data, revealing insights like which campaigns drive the most revenue.
Frequently Asked Questions
Q: Is there an out-of-the-box HubSpot–Opera connector?
A: No, as of now, there isn't a native or marketplace app that directly connects HubSpot with Opera. This integration requires either a custom build or the use of a third-party integration service. Many companies opt for custom API development when no off-the-shelf solution is available.
Q: What data can be synced between Opera and HubSpot?
A: Typically, you would sync guest contact details (name, email, etc.), reservation or booking information (dates, room type, booking value), and possibly stay or purchase history.
Q: How difficult is it to maintain a custom integration?
A: With proper setup, maintenance is minimal, but it's important to monitor data sync and update the integration if either platform's APIs change. Using a reputable integration partner, such as Findmore, can ensure that updates are managed and the connection remains stable in the long term.
Need help integrating HubSpot with Opera? Our team specialises in building custom HubSpot integrations for companies in the hospitality sector – contact us to discuss your needs.