Transforming Hospitality with Centralized Data and Automated Solutions
Transform Hospitality with Hubspot
In the dynamic world of hospitality, where guest expectations and industry challenges are constantly evolving, success hinges on delivering personalised experiences and streamlined operations. Our HubSpot solutions empower you to meet these demands, enhancing customer satisfaction and loyalty while optimising your business processes.
Industry Challenges
- Recruiting and retaining employees
- Need for personalised experiences
- Rising competition and the expansion of local hospitality hosts
- Lack of data-driven decisions
- Losing loyal customers
- Lack of automation
- Dependent on major booking platforms
- Multiple disjointed Platforms - PMS, Booking Engines, Loyalty platforms, Wifi.
- Hard to orchestrate the Guest Journey
Unifying Data in a Single Platform
Centralising Customer Data
We streamline customer data from disparate systems across business into a real-time, connected platform. This unity creates the foundation for unparalleled digital experiences. Bring data from your PMS, Loyalty Platforms, Restaurant Reservations, Wifi Access and other platforms into a single source of truth.
Empowering Employees with Information
By centralising information from different platforms on a unified customer view, every team member becomes equipped to enhance customer interactions, fostering a superior service experience.
Improving Customer Service
By centralising guest data and interactions, CRM enables hotel staff to provide more personalised and efficient service. They can quickly access guest preferences, stay history, and communication logs to anticipate needs and resolve issues faster
Streamlining Operations
CRM automates many workflows across hotel departments, such as sending reservation confirmations, managing leads and bookings, and tracking tasks. This reduces manual effort and ensures consistency in customer interactions
Enhancing Customer Loyalty
CRMs play a crucial role in managing loyalty programs, tracking customer points, and rewarding loyal guests. By integrating booking history with loyalty programs, they enable extensive segmentation capabilities, allowing businesses to understand and cater to different customer preferences effectively.
Marketing, Sales and Service Automations tools
Tailored Marketing and Sales Strategies: By segmenting customers based on their purchase history and engagement.
Automating communication
Enhancing Customer Retention and Value: identify your most valuable customers and understand their behaviors, guiding efforts to foster loyalty and increase customer lifetime value.
Central Guest Data Management
The CRM should merge guest data from various systems like property management, point of sale, loyalty programs, and surveys into a single guest database with clean, accurate profiles
Access to Guest Data for every Team
Ensure fast, tiered access for all staff members to view guest profiles, spend history, and other relevant information. This feature enables personalized service and efficient operations across departments
Appointment Scheduler and Email Marketing
Unique to hospitality CRM platforms, features like appointment scheduling, email marketing platforms, and landing page builders are essential for managing guest communications, streamlining bookings, and improving marketing efforts specific to the hospitality sector
Omnichannel Support
HubSpot CRM platform offer omnichannel support to connect with guests through various communication channels like phone, live chat, email, SMS, and social media. This feature ensures that hospitality businesses can engage with guests effectively across multiple touchpoints
Customer Engagement Tools
HubSpot CRM offers multichannel marketing broadcasts, social media ads, and powerful segmentation tools to engage customers effectively. These tools help in promoting the brand and delivering content to the right audience at the right time
PMS Platforms that can be integrated
Other Hospitality Platforms
Criterion, Hospitality
HubSpot helped our team improve our CRM and become more efficient with our sales pipeline. Even our more tech-challenged team members have come to use it with ease. While no software is perfect, it has been useful so far. I had a great time working with Andreia throughout onboarding - she was a massive resource during the first few months! Thanks for everything!
Clients in the Hospitality Industry
Let’s start?
Select the time best-suited for you and connect with our Hubspot Specialist directly.