In this episode:
How can sustainability move beyond good intentions and become a real, measurable part of the hospitality experience?
In this episode of Hospitality Meets CRM, Bruno Horta Soares and Diogo Rebelo explore how sustainability is no longer just an environmental topic, but a business decision deeply connected to efficiency, customer expectations, and everyday operations.
Together, they discuss how CRM plays a central role in making sustainability actionable, using data to support smarter choices that reduce waste, improve processes, and create more meaningful guest experiences.
Inside this conversation:
• Why sustainability without data risks becoming greenwashing
• How efficiency, resource optimization, and guest experience are closely linked
• The role of CRM in turning sustainability principles into measurable actions
• Why listening to customer behavior is key to sustainable decision making
• How internal teams and external data sources contribute to a more sustainable ecosystem
From towel reuse signs to energy optimization and smarter internal communication, this episode shows that true sustainability is felt by guests, not advertised to them.
🎥 Watch the full conversation above and discover how HubSpot CRM helps hospitality brands turn sustainability into smarter decisions, better experiences, and real business impact.